Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed
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EAB has identified the five defining challenges that advancement will face across the coming decade in this infographic.
Here are the top two transformations within advancement that we suspect might be here to stay and demonstrate COVID-19's impact on university fundraising.
Alumni donor counts have been declining for years. Decreases in philanthropy nationwide, recent tax law changes, and growth in competition from other non-profits all complicate efforts to acquire and retain alumni donors.
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
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This webconference will explore ways in which advancement can compete against the never-ending distractions to capture and convert the attention of constituents.