- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed
Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
Research & InsightsMore
Learn about four consequences that advancement teams are already seeing and how EAB believes they will affect future fundraising efforts.
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Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.
4 stewardship strategies to implement during COVID-19: using technology to scale personalized touches and demonstrate direct impact
It is essential to build and solidify relationships with donors, even amidst a global health pandemic with looming economic repercussions. This article explains how.
How advancement leaders can prepare for a potential downturn: three lessons from the Great Recession
As advancement leaders look to FY 2021 and beyond, they find themselves planning for a number of scenarios including an economic downturn, a v shaped recovery, and a prolonged recession similar to what was experienced in 2008.
To build principal gift programs, best practice institutions identified two ways to reimagine their development office staffing in our white paper.
Use this guide and template to empower MGOs to focus more time on tailoring their strategy rather than re-building the basic components of a donor journey.
ExpertsMore on Our Experts
Principal, Office of the President
This session elaborates on the Advancement Investment and Performance Initiative data that the Advancement Forum collects through its benchmarking initiative. We explore which staff members and expenditures to include and exclude in each of the advancement functions, how to correctly account for high-net-worth prospects, and which gifts to report in your workbook. We also discuss the new fundraiser productivity module and how to correctly record data for your fundraising team.