Image for College and University Financial Aid and Pricing article

Financial Aid and Pricing

Today’s students are discerning consumers, and financial aid plays an important role in both college choice and student perception of value. We can help you craft a pricing strategy that supports your students and your enrollment goals.

Our Products

Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.
  • 93% partner renewal rate
  • 96% of partners agree our enrollment research improves the quality of their strategic decisions
“Every time I read something from EAB, I learn something… I’ve worked with EAB at two institutions now, and I always think that your work is very cutting-edge.” – Enrollment leader, St Joseph’s University

Financial Aid Optimization

Ensure maximum impact for your financial aid dollars through highly customized, transparent, and adaptable financial aid modeling and optimization.
  • 10% increase in enrollment for growth seeking institutions that partner with EAB on Financial Aid Optimization and Application Marketing
  • 100% of our principals and senior consulting staff have on-campus, practitioner experience
See how Aster University saw a 33% increase in net tuition revenue in the first year of partnership.

Research & Insights


In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result. Reclaim these lost students by tailoring web content to the way today’s college searchers are looking for affordability answers.

Financial aid is a confusing terrain for students and parents alike. Complex jargon, hidden fees, and misconceptions about loan repayment are barriers to enrollment, and many students are deterred based on sticker price alone. Delivering financial aid touchpoints that immediately break down net price, use clear language, and provide guidance at points of uncertainty will increase the likelihood that financial aid is a bridge to further engagement with students in the enrollment process.


About the Webconference Tuition resets have been a hot topic of conversation lately on many campuses, with many institutions planning to adopt this strategy for the 2018-2019 academic year. This webconference will present EAB’s research on the results of 27 schools who have already undertaken a reset, and explain why tuition resets are so hard […]

EAB asks you to accept cookies for authorization purposes, as well as to track usage data and for marketing purposes. To get more information about these cookies and the processing of your personal information, please see our Privacy Policy. Do you accept these cookies and the processing of your personal information involved?