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Marketing and Recruitment

If your institution is facing uncertain or declining enrollments, or is simply looking to enhance existing recruitment efforts, we can help. We offer real-time visibility into market dynamics and proven strategies for shaping your incoming class and optimizing total enrollment levels.

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Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.
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“Every time I read something from EAB, I learn something… I’ve worked with EAB at two institutions now, and I always think that your work is very cutting-edge.” – Enrollment leader, St Joseph’s University

EAB Enrollment Services

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.
  • 2x higher student response rate for EAB Enrollment Services clients than the industry average
  • 8.3% average increase in annual net tuition revenue for first-year clients
See how a private Catholic university increased net tuition revenue by 18% in one year with EAB Enrollment Services

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.
  • 33% total enrollment growth for a public university in the West
  • 3x number of leads generated with EAB intent marketing on average
Learn how a university in the West partnered with EAB Adult Learner Recruitment to reverse graduate enrollment declines

Research & Insights

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With students receiving multiple messages about the potential impacts of the pandemic, it’s more important than ever for college communications to be timely and sensitive. Explore our resource center for guidance on how to communicate with students in a way that maximizes information and transparency, minimizes confusion and frustration, and builds affinity with your institution.

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As most institutions transition to virtual orientation in response to COVID-19, students will turn to the orientation website even more frequently for updates. An engaging and student-friendly orientation website can help make students more excited for fall classes, while a confusing one may leave them questioning their college decision.

Most students review the campus visit as a top resource for making their college choice. Learn how colleges and universities can ensure that prospective students and parents have an exceptional visit experience.

To help our partner colleges and universities better understand this complicated landscape, EAB Enrollment Services recently surveyed over 9,000 high school students about their communication preferences and behaviors. As the white paper explains, their responses reveal clear trends and opportunities for improving student engagement.

Institutions feel pressure to recruit rural students for both mission- and business-related reasons. Our briefing outlines the reasons why the college-going rate for rural students lags behind urban and suburban peers, the primary worries rural students have about college, and the challenging nature of recruiting in rural areas across the country.

Events

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Whether your institution is a small, expensive private college that began working with aid optimization consultants decades ago, or a large, low-cost regional public university that only recently felt a need for more strategic use of aid, institutional aid allocation is an essential part of the institution’s recruitment strategy. This webconference will explain the fundamentals […]

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